📡

TOP 100 Consumer brands in the Netherlands

Brands with lower monthly traffic volume than 65K (October 2024 data) are considered runner-ups and are reviewed separately in the Honourable mentions list. The top 100 brands were selected based on their traffic volume. The brand with the lowest traffic volume on the ADD TOP 100 LIST LINK HERE had a volume of 65K, which serves as the cut-off value for inclusion in the list. 📌 Read our methodology ADD METHODOLOGY

Name	Website	Digital experience score (1-5)	Traffic Volume (K)	Category	YoY growth (traffic), %	Purchase conversion (est.)	B Corp? (Sustainability)	Average Pages per Visit	Average Time on Site	Average Bounce Rate
IKEA	ikea.com	4	244,217,280.17		2.31%	3.17%		5.90	554	41%
Tommy HIlfiger	tommy.com	4	11,990,638	Apparel Shoes & Accessories	-7.65%	2.05%		7.0004	575	37%
Philips	philips.com	4	8,099,085	Electronics	6.11%	0.28%		2.6174	386	58%
RITUALS	rituals.com	5	7,319,093	Beauty & Health	-0.58%	3%	Yes	3.7373	297	48%
G-star RAW	g-star.com	3	3,481,265	Apparel Shoes & Accessories	3.97%	3.8%		4.8438	305	37%
Suitsupply	suitsupply.com	5	3,117,709	Apparel Shoes & Accessories	37.6%	1.17%		5.6242	494	38%
TomTom	tomtom.com	4	2,758,037	Electronics	-11.34%	0.38%		5.6338	462	47%
Fairphone	fairphone.com	4	1,342,964	Electronics	-1.98%	0.84%	Yes	2.6737	228	55%
Fonq	fonq.nl		1,331,355		7.09%	0.01%		4.8557	477	45%
Burton	burton.com	4	1,298,842	Sports & Hobbies	-15.17%	2.02%	Yes	4.6588	429	41%
O'Neill	oneill.com	4	741,411	Apparel Shoes & Accessories	-8.28%	1.55%		4.0203	319	47%
Ekster®	ekster.com	5	682,665	Apparel Shoes & Accessories	-30.77%	1.73%	Yes	2.4278	247	63%
Stoov	stoov.com	5	640,335		-38.13%	2.02%	Yes	2.6377	364	56%
Karl Lagerfield	karl.com	3	638,723	Apparel Shoes & Accessories	-2.92%	0.55%		3.8724	225	41%
Bugaboo	bugaboo.com	5	622,847	Baby & Children	1.99%	1%	Yes	3.7156	392	44%
Dille & Kamille	dille-kamille.nl	5	590,574		16.14%	1.6%	Yes	4.3852	339	34%
My Jewellery	my-jewellery.com	4	568,141	Apparel Shoes & Accessories	29.43%	1.8%		3.6495	311	54%
KRAKATAU wear	krakatauwear.com	4	531,331	Apparel Shoes & Accessories	-0.57%	0.76%		2.9191	342	45%
Hunkemoller	hunkemoller.com	3	513,782	Apparel Shoes & Accessories	-9.66%	0.24%		2.0675	190	72%
REV'IT!	revitsport.com	3	489,774	Sports & Hobbies	65.23%	0.17%		4.6063	431	51%
Goosens	goossenswonen.nl	4	485,520		12.53%	0.56%		4.8944	303	46%
MR MARVIS	mrmarvis.com	5	470,486	Apparel Shoes & Accessories	52.21%	2.27%	Yes	2.6543	438	71%
Upfront	upfront.nl	3	431,270	Food & Drinks	124.84%	4.02%		5.958	348	30%
Sissy-Boy	sissy-boy.com	3	381,163	Apparel Shoes & Accessories	-5.26%	1.51%		5.9037	389	37%
Ace & Tate	aceandtate.com	5	368,923	Apparel Shoes & Accessories	9.92%	0.7%	Yes	3.9808	373	46%
Pink Gellac	pinkgellac.com	4	360,559	Beauty & Health	47.02%	1.86%	Yes	4.5787	682	64%
Manfield	manfield.com	4	356,892	Apparel Shoes & Accessories	5.32%	1.09%		1.99	190	71%
Brabantia	brabantia.com	4	334,396		32.24%	1.38%	Yes	3.6599
Gisou	gisou.com	4	332,163	Beauty & Health	45.99%	1.55%		2.4914	206	60%
Little Dutch	little-dutch.com	3	329,558	Baby & Children	7.81%	0.54%		7.663	728	29%
Akzo Nobel N.V	akzonobel.com	2	324,509		51.42%	0%		2.1052	285	60%
Daily Paper	dailypaperclothing.com	4	320,489	Apparel Shoes & Accessories	-15.99%	1.01%		4.2302	362	52%
Beerwulf	beerwulf.com	3	316,958	Food & Drinks	-10.13%	1.64%		2.4817	359	48%
Villeroy & Boch	villeroy-boch.com	3	314,781		-2.82%	1.06%		2.4221	329	69%
Auping	auping.com	4	313,421		3.04%	0.32%	Yes	2.2728	287	64%
Farmer Gracy	farmergracy.co.uk	5	303,396		11.63%	2.07%		4.9059	586	57%
Heineken	theheinekencompany.com	3	300,776	Food & Drinks	14.93%	0%		4.2531	267	21%
Tony's Chocolonely	tonyschocolonely.com	4	299,470	Food & Drinks	4.07%	0.55%	Yes	3.7154	187	40%
Stella	stella.nl	1	293,377	Sports & Hobbies	15.24%	0%		2.5889	180	57%
Cloudpillo	cloudpillo.nl	4	236,970		-33.1823%	2.1%		2.3166	235	73%
Koga	koga.com	3	235,026	Sports & Hobbies	23.43%	0.01%		3.9717	583	67%
Charlie Temple	charlietemple.com	3	233,356	Apparel Shoes & Accessories	-5.37%	2.81%		2.4158	282	58%
VanMoof	vanmoof.com	5	231,619	Sports & Hobbies	-61.89%	0.96%		2.1737	860	56%
YourSurprise	yoursurprise.com	4	230,571	Other	25.25%	0.84%		2.9019	536	59%
Gazelle	gazelle.nl	4	219,455	Sports & Hobbies	-3.43%	0.17%		5.2372	273	42%
Mepal	mepal.com	3	217,764		-0.16%		Yes	3.044	470	52%
Scotch & Soda	scotchandsoda.com	4	214,610	Apparel Shoes & Accessories	-4.74%	1.3%		3.6917	404	47%
PSTR studio	pstrstudio.com	4	214,005		38.6%	0.92%		3.5374	282	39%
No Label	nolabel.com	4	212,273	Apparel Shoes & Accessories	54.14%	0.67%		undefined	undefined	0%
Karhu	karhu.com	4	211,000	Sports & Hobbies	1.22%	0.37%		4.57	381	32%
Fabienne Chapot	fabiennechapot.com	3	204,012	Apparel Shoes & Accessories	14.18%	0.43%	Yes	3.7458	276	45%
CLUSE	cluse.com	4	193,570	Apparel Shoes & Accessories	-21.01%	1.6%		3.6377	537	66%
Vonroc	vonroc.nl	4	180,140	Electronics	331.34%	1.06%		6.3623	348	27%
Patta	patta.nl	5	167,734	Apparel Shoes & Accessories	18.81%	1.02%		4.5002	486	34%
Jimmy Joy	jimmyjoy.com	5	152,329	Food & Drinks	-36.46%	0.78%		3.6695	218	40%
Marlies Dekkers	marliesdekkers.com	3	151,587	Apparel Shoes & Accessories	1.55%	0.7%	Yes	4.7368	371	59%
Naduvi	naduvi.nl	4	151,461		15.66%	0.88%		3.5208	299	65%
Profuomo (Marianne Swank Interim en Consultancy)	profuomo.com	4	149,902	Apparel Shoes & Accessories	15.64%	0.55%		1.5966	811	56%
Costes Fashion	costesfashion.com	4	149,448	Apparel Shoes & Accessories	26.05%	0.98%		7.71	279	24%
Alpine Hearing Protection	alpinehearingprotection.com	4	147,189	Beauty & Health	146.73%	0.28%	Yes	3.3837	114	41%
Noppies	noppies.com/	3	144,640	Baby & Children	72.96%	0.36%		5.4069	440	42%
Secrid	secrid.com	5	142,734	Apparel Shoes & Accessories	-13.71%	0.65%	Yes	undefined	undefined	0%
Waterdrop	waterdrop.nl	5	141,600	Beauty & Health	3.14%	2.03%		4.7187	199	37%
Fatboy	fatboy.com	4	139,108		10.55%	0.56%		3.4546	276	59%
Girav	girav.nl	4	136,992	Apparel Shoes & Accessories	6.43%	2.93%		1.7473	75	76%
Flinndal	flinndal.nl	4	134,144	Beauty & Health	-1.91%	2.44%		undefined	undefined	0%
Oceans Apart	oceansapart.com	4	129,500	Apparel Shoes & Accessories	-45.16%	0.2%		2.0584	344	60%
Matt Sleeps	mattsleeps.com	4	122,304		30.84%	0.44%		3.6334	295	39%
Petrol Industries	petrolindustries.com	4	122,001	Apparel Shoes & Accessories	37.975%	0.69%		3.8189	284	53%
Vlisco	vlisco.com	3	121,383	Apparel Shoes & Accessories	53.475%	0.11%		5.7089	520	34%
Eichholtz	eichholtz.com		120,043		-24.1646%	0.44%		5.4077	545	44%
Studio Anneloes	studioanneloes.nl	3	116,167	Apparel Shoes & Accessories	-28.55%	0.33%		3.2876	215	62%
Rosefield	rosefieldwatches.com	4	115,173	Apparel Shoes & Accessories	7.7626%	0.49%		4.0298	319	52%
Topgeschenken	topgeschenken.nl		112,113	Other	21.6%	0.05%		2.8057	431	58%
Artipoppe	artipoppe.com	3	103,458	Baby & Children	43.6941%	1.12%		2.661	161	59%
Veloretti	veloretti.com	4	102,945	Sports & Hobbies	-20.3742%	0.71%		1.6668	176	65%
Mother's Earth	mothersearth.com	3	102,739		107,922.8679%	0.97%	Yes	2.5259	201	51%
Viktor&Rolf	viktor-rolf.com	3	99,980	Apparel Shoes & Accessories	-6.89%	0.57%		1.3988	90	83%
Summum	summumwoman.com		95,246	Apparel Shoes & Accessories	69.17%	0.28%		1.5898	18	51%
NAÏF	naifcare.com	4	90,666	Baby & Children	137.27%	0.26%	Yes	2.3446	371	60%
ECOstyle	ecostyle.nl	4	90,117		154.78%	0.51%	Yes	undefined	undefined	0%
Sacha	sacha.nl	4	86,100	Apparel Shoes & Accessories	4.4%	1.38%		2.4053	138	59%
The Chesterfield Brand	chesterfieldbags.com	4	84,492	Apparel Shoes & Accessories	4.3066%	0.05%		undefined	undefined	0%
Samsonite	samsonite.nl	3	84,400	Apparel Shoes & Accessories	-3.29%	0.91%		2.083	343	77%
Batavus	batavus.nl	3	83,015	Sports & Hobbies	-10.6%			undefined	undefined	0%
Thing I Like Things I Love	thingsilikethingsilove.com	3	82,200	Apparel Shoes & Accessories	26.92%	1.43%		1.8135	227	66%
RevitalTrax	revitaltrax.com	3	81,834	Beauty & Health	32.35%	0.3%		2.7765	513	62%
Bonusan	bonusan.com	4	78,338	Beauty & Health	-9.867%	0.86%		3.5411	146	51%
Kuyichi	kuyichi.com	4	78,028	Apparel Shoes & Accessories	27.49%	0.08%		undefined	undefined	0%
Vallon	vallon.com	4	78,000	Apparel Shoes & Accessories	726.9%	0.13%		4.4998	245	43%
hkliving	hkliving.com	5	77,915		-7.6218%	0.05%		3.0638	135	60%
Filling Pieces	fillingpieces.com	4	77,861	Apparel Shoes & Accessories	-25.1%	0.5%		2.1095	157	75%
Black Bananas	blackbananas.com	3	74,303	Apparel Shoes & Accessories	24.18%	0.34%		4.0617	329	30%
Vanilia	vanilia.com	4	73,069	Apparel Shoes & Accessories	61.12%	0.54%		2.431	252	52%
McGregor New York	nl.mcgregornewyork.com	4	68,835	Apparel Shoes & Accessories	43.5632%	0.22%		4.3092	197	26%
Oil& Vinegar	oilvinegar.nl	5	67,919	Food & Drinks	72.2872%	0.24%		undefined	undefined	0%
Oger	oger.nl	4	66,100	Apparel Shoes & Accessories	-29.7586%	0.25%		5.4692	277	16%
Easywalker	easywalker.com	4	66,094	Baby & Children	43.3275%	0.16%		4.5711	525	32%
Anna & Nina	anna-nina.nl	4	65,998	Apparel Shoes & Accessories	-22.2682%	0.65%		1.9552	352	83%
Yarrah	yarrah.com	4	65,160	Other	1.81%	0.05%	Yes	3.2916	222	55%