What brands are included in the Top 50 list?
In this edition, we focus on Belgian consumer and retail brands that are present online. Specifically, this means:
- The brand sells its products online and has a website.
- The brand is headquartered in Belgium.
We have analysed over 100 of the most prominent Belgian consumer and retail brands that are active online.
We did research, partnered with Dear Digital for local insight, and asked our network to determine what brands we should incude.
Then, we ranked the brands in terms of traffic volume in February 2024, and the Top 50 brands were selected based on the cut-off value, which was 56K. This means the brands with a traffic volume lower than 56K were not included in the Top 50 list. Runner-up brands that we nonetheless want to highlight are included and reviewed in the Honourable mentions list.
The meaning of the columns in the Brand Radar database
Below, you will find a breakdown of the definitions for each column that was added to the database.