What brands are included in the Top 50 list?
In this edition, we focus on wellness consumer brands that active online and have a DTC sales channel.
Industry-wise, we included the following categories into our analysis:
- Vitamins, minerals, and supplements;
- Food and nutrition products (i.e., proteins or functional snacks/drinks);
- Technology & wearable products;
- Simplified prescription healthcare.
How did we find the top brands?
Our analysis reviewed over 150 of the most prominent wellness consumer brands worldwide. We found those brands through market intelligence platforms like Semrush, Google trends, and consumer reports.
What brands were included in the Top 50 list?
Then, we sorted all the found brands in terms of traffic volume in May 2024, and the Top 50 brands were selected based on the cut-off value, which was 198K. This means the brands with a traffic volume lower than 198K were not included in the Top 50 list. Runner-up brands that we nonetheless want to highlight are included and reviewed in the Honourable mentions list.
The meaning of the columns in the Brand Radar database
Below, you will find a breakdown of the definitions for each column that was added to the database.