This layer is responsible for attracting and retaining customers through various channels and campaigns. It includes tools that manage customer data, loyalty programs, and marketing automation. Components: A01: CRM – Customer Relationship Management tools for tracking customer interactions. A02: MAM – Marketing Automation for automating campaigns like emails. A03: CDP – Customer Data Platforms to centralize and manage customer data. A04: Loyalty – Loyalty program management systems. A05: Analytics – Tools to analyze marketing performance. A06: SMM – Social Media Management platforms to manage and schedule social content.
Name | Website | Layer | System type | G2 reviews | G2 rating | Employee count | Founding year | Country | One sentence description |
---|---|---|---|---|---|---|---|---|---|
A - Marketing layer | Performance marketing (Paid social) | 4.8 | 2018 | FR | m19 is an AI-optimized advertising technology that helps brands to accelerate on Amazon. | ||||
A - Marketing layer | User generated marketing (USG) | GB | Merges Instagram & TikTok with e-commerce to enhance your brand with user-generated content, influencer marketing, and engaging visual shopping solutions. | ||||||
A - Marketing layer | Content marketing | 4.3 |
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| An AI assistant, particularly successful at writing tasks. | |||||
A - Marketing layer | Content marketing | 4.7 |
2012
| A graphic design tool with a large library of stock photos, illustrations, templates, and video elements. It’s popular for creating social media posts, presentations, and marketing collateral with a simple drag-and-drop interface, making it easy for marketers to create professional-looking content. | |||||
A - Marketing layer | SEO | 4.6 |
2005
| A keyword and competitive research tool that focuses on uncovering competitors’ paid and organic keywords, backlink profiles, and advertising strategies. It’s particularly useful for understanding competitors’ PPC campaigns. | |||||
A - Marketing layer | SEO | 4.3 |
2004
| A suite of SEO tools, including keyword research, link building, site audits, and rank tracking. Known for its proprietary metrics like Domain Authority (DA) and Page Authority (PA), Moz Pro is popular among SEO professionals. | |||||
A - Marketing layer | SEO | 4.7 |
2010
| A powerful website crawler and auditing tool that identifies SEO issues on websites. It’s widely used for technical SEO analysis, including broken links, duplicate content, and meta tag issues. | |||||
A - Marketing layer | SEO | 4.5 |
2010
| A comprehensive SEO tool with a focus on backlink analysis, keyword research, content analysis, and competitor insights. | |||||
A - Marketing layer | Tracking management (attribution) | 4.4 |
2015
| Offers multi-touch attribution tools to help businesses understand the effectiveness of each marketing channel and campaign. | |||||
A - Marketing layer | Tracking management (attribution) | 4.5 |
2014
| A multi-touch attribution tool that helps businesses understand which marketing channels drive conversions. | |||||
A - Marketing layer | Tracking management (attribution) | 0.0 |
2019
| An advanced tracking and attribution platform focused on improving accuracy in tracking ad performance across multiple channels | |||||
A - Marketing layer | Conversational marketing | 4.8 |
2017
| E-commerce chatbot for customer engagement. | |||||
A - Marketing layer | User generated marketing (USG) | 4.8 |
2010
| Combine all your content, including what your fans say about you, into one social hub. | |||||
A - Marketing layer | User generated marketing (USG) | 4.4 |
2016
| Social proof marketing tool for online businesses. | |||||
A - Marketing layer | Web analytics | 4.6 | A free user behavior analytics tool that helps you understand how users are interacting with your website through session replays and heatmaps. | ||||||
A - Marketing layer | Web analytics | 4.3 | Helps you understand your website visitors with heatmaps, recordings, feedback, surveys, and interviews. | ||||||
A - Marketing layer | Direct marketing (MAM) | 4.6 |
2012
| A marketing automation platform helps businesses enhance customer relationships and boost growth with personalized experiences. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.7 |
2005
| A customer experience cloud for retail brands to enhance loyalty and growth with AI-driven insights. | |||||
A - Marketing layer | Affiliate marketing | 4.5 |
2008
| The platform empowers businesses to enhance online visibility through comprehensive marketing analytics. | |||||
A - Marketing layer | Performance marketing (Paid social) | 4.5 | Optimize campaigns and boost performance with an AI-driven media platform. | ||||||
A - Marketing layer | Tracking management (attribution) | 4.3 |
2016
| Helps you create, schedule, and share content across multiple platforms to grow your audience organically. | |||||
A - Marketing layer | Cookie consent management | 4.4 | Legal compliance solutions for businesses to ensure privacy law adherence with automated document updates. | ||||||
A - Marketing layer | Tracking management (attribution) | 5.0 | Instant insights for eCommerce marketers to enhance analytics with specialized expertise. | ||||||
A - Marketing layer | User generated marketing (USG) | 4.5 |
2016
| A customer marketing platform for e-commerce businesses to boost revenue with integrated tools. | |||||
A - Marketing layer | Performance marketing (Paid social) | 4.7 |
2013
| Enhance social media strategy with cross-channel insights and workflow tools. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.2 |
2014
| A customer data platform for enterprise marketers to enhance personalization with centralized data. | |||||
A - Marketing layer | Influencer marketing | 4.7 |
2013
| Connects creators with brands to enhance marketing impact with proprietary tools. | |||||
A - Marketing layer | User generated marketing (USG) | 4.6 |
2021
| An integrated data platform for accurate decision-making through real-time insights. | |||||
A - Marketing layer | Influencer marketing | 4.7 |
2013
| Connects brands with creators to enhance marketing campaigns using proprietary tech solutions. | |||||
A - Marketing layer | Cookie consent management | 4.3 |
2017
| Comprehensive data compliance solutions for SMBs to simplify regulatory adherence with user-friendly policy and consent management. | |||||
A - Marketing layer | Cookie consent management | 4.3 | Security and privacy can manage data responsibly with unified privacy solutions. | ||||||
A - Marketing layer | Influencer marketing | 4.3 |
2015
| Plan campaigns and measure ROI with data-driven social intelligence. | |||||
A - Marketing layer | User generated marketing (USG) | 4.3 |
2011
| Helps e-commerce brands strengthen customer relationships with unified, data-driven retention solutions. | |||||
A - Marketing layer | Tracking management (attribution) | 4.6 |
2021
| A seamless data integration platform to enhance decision-making with real-time insights. | |||||
A - Marketing layer | User generated marketing (USG) | 4.2 |
2005
| Technology and services for brands and retailers to enhance shopper experiences with actionable insights. | |||||
A - Marketing layer | Feed management | 4.5 |
2014
| Boost eCommerce growth with streamlined multichannel product data optimization. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.4 |
2006
| An integrated platform for marketers to streamline processes and enhance customer personalization using unified data. | |||||
A - Marketing layer | Influencer marketing | 4.6 |
2014
| Build and optimize creator programs to drive growth with seamless content and payment management. | |||||
A - Marketing layer | Influencer marketing | 4.7 |
2016
| A multi-channel eCommerce platform for merchants to enhance customer engagement with reviews and loyalty programs. | |||||
A - Marketing layer | Social media marketing | 4.2 |
2008
| Enhance social media campaigns and engagement with real-time insights. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.5 |
2012
| Personalize customer journeys with multi-channel messaging and first-party data. | |||||
A - Marketing layer | Performance marketing (Paid social) | 4.8 |
2014
| A PPM platform for retailers to enhance product margins with integrated SKU-level insights. | |||||
A - Marketing layer | Cookie consent management | 4.6 |
2013
| Privacy-compliant analytics for businesses to track user behavior with strict data protection. | |||||
A - Marketing layer | Tracking management (attribution) | 4.7 |
2019
| Optimize marketing strategies and drive growth with machine learning insights. | |||||
A - Marketing layer | User generated marketing (USG) | 4.8 |
1998
| Review collection and eCommerce solutions for businesses to enhance reputation with verified feedback. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.9 |
2011
| E-commerce email marketing solutions for businesses to grow profitably with 24x7 expert support. | |||||
A - Marketing layer | Web analytics | 4.5 |
2012
| Customer Journey Analytics for companies to enhance engagement and retention with seamless data integration. | |||||
A - Marketing layer | Content marketing | 4.8 |
2018
| Simplifies UTM tracking for marketing teams to ensure consistency and accuracy with collaborative tools. | |||||
A - Marketing layer | Influencer marketing | 4.7 |
2013
| PR.co provides online newsrooms and PR software for communications teams to enhance media exposure with streamlined publishing and event management tools. | |||||
A - Marketing layer | Direct marketing (MAM) | 4.6 | Personalizes ecommerce for businesses to enhance customer engagement with unified real-time data insights. | ||||||
A - Marketing layer | Performance marketing (Paid social) | 4.8 |
2014
| A multi-channel advertising platform for marketers to optimize campaigns with advanced machine learning. | |||||
A - Marketing layer | Social media marketing | 4.3 |
2010
| Enhance social media engagement with intuitive management tools. | |||||
A - Marketing layer | Influencer marketing | 4.6 |
2008
| A unified partnership management platform for brands to enhance marketing programs with comprehensive tools. | |||||
A - Marketing layer | Influencer marketing | 4.2 |
2013
| "Prowly offers PR management for growth-focused professionals to enhance media coverage with innovative storytelling tools." | |||||
A - Marketing layer | User generated marketing (USG) | 3.5 | A review management tool for businesses to build trust with customers using real-time insights. | ||||||
A - Marketing layer | Performance marketing (Paid social) | 4.5 |
2016
| Automates ad management for digital marketers to optimize campaigns with flexible rules on top platforms." | |||||
A - Marketing layer | Performance marketing (Paid social) | 4.4 |
2013
| Optimize digital advertising with cutting-edge automation and insights. | |||||
A - Marketing layer | Web analytics | 4.5 |
2014
| Behavioral data platform helps enterprises design personalized experiences with real-time sentiment insights. | |||||
A - Marketing layer | Web analytics | 4.7 | Intuitive user behavior insights. | ||||||
A - Marketing layer | Tracking management (attribution) | 3.8 | Helps online store improve their ad performance and attribution accuracy through better tracking. | ||||||
A - Marketing layer | Direct marketing (MAM) | 4.6 |
2012
| Helps consumer brands enhance customer lifetime value with AI-driven multichannel marketing. | |||||
A - Marketing layer | Social media marketing | 4.4 |
2010
| A social media management platform for businesses to enhance audience engagement with real-time collaboration. | |||||
A - Marketing layer | Web analytics | 4.6 |
2013
| Omniconvert Explore enables agencies and product teams to optimize experiments with advanced segmentation and expert support. | |||||
A - Marketing layer | Feed management | 4.5 | Manage commerce complexity with a scalable P2C solution. | ||||||
A - Marketing layer | Content marketing | 4.6 |
2011
| Provides unlimited stock media for creators to accelerate video production with comprehensive licensing. | |||||
A - Marketing layer | Creative inspiration | 4.5 |
2013
| Competitor email monitoring for businesses to optimize discount strategies and email segmentation insights. | |||||
A - Marketing layer | Creative inspiration |
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2024
| Boost your ROAS with 3500+ winning Facebook & Instagram ad ideas, curated from 9500+ brands weekly | |||||
A - Marketing layer | Direct marketing (MAM) | 4.5 | ActiveCampaign provides automation tools for businesses to enhance customer experiences and boost engagement with personalized campaigns. | ||||||
A - Marketing layer | Performance marketing (Paid social) | 4.5 |
2007
| Simplifies online advertising for marketers by optimizing PPC and social campaigns with intelligent recommendations. | |||||
A - Marketing layer | Social media marketing | 4.5 |
2014
| A social media marketing platform for businesses to streamline their strategy with scheduling and shoppable posts. |