What brands are included in the Top 50 list?
In the first edition, we focus on Dutch consumer brands that are present online. Specifically, this means:
- The brand is a manufacturer—not a retailer—of consumer goods. Therefore, we did not include online retailers like, for example, Bol.com.
- The brand sells its products online and has a website.
- The brand is headquartered in the Netherlands.
We have analysed over 100 of the most prominent Dutch consumer brands that are active online.
We did research, used our own knowledge, and asked our network to determine what brands we should take into account.
Then, we ranked the brands in terms of traffic volume in November 2023, and the Top 50 brands were selected based on the cut-off value, which was 87K. This means the brands with a traffic volume lower than 87K were not included in the Top 50 list. Runner-up brands that we nonetheless want to highlight are included and reviewed in the Honourable mentions list.
The meaning of the columns in the Brand Radar database
Below, you will find a breakdown of the definitions for each column that was added to the database.